Social Media Marketing
Social media Services
Social Media has emerged as one of the most powerful and influential platforms on the internet. When used correctly, you can harness its power to engage with new and existing customers, build loyalty, increase brand awareness, drive sales and leads, and much more.
With over 3.8 billion active users worldwide, it’s more than likely your customers are using social media, so it makes sense that you should be targeting them there.
Social Media Marketing
Social media marketing is evolving every day and these platforms are growing rapidly, which is why it is so important to have an agile strategy in place to keep up with trends and changes. We understand that not every business has the time, resources, or expertise to get the most out of their social media – which is where Sprint Digital comes in. We offer a range of social media management services to clients across a wide scope of industries.
Sound familiar?
- Our team is already spread thinly enough as it is, we don’t have time to prioritise social media
- We don’t know how to approach growing our presence online and connecting with our target audience.
- We aren’t sure what to post or how to create graphics for our content.
- We have been running our social media accounts internally but are not seeing the results we had hoped for.
Our services
You only pay for the service you get. Our hourly based contract allows you to control how much content you’d like produced and posted. With each option, our clients have a dedicated social media manager, receive a comprehensive monthly report and a social media content calendar. Your initial audit, strategy build and set up is included in the price. We work with our clients to analyse their needs and tailor the package to suit each business individually.
Social Media Strategy
From colour palette to font and logo, design of website and marketing materials.Content Calendar
We create a monthly content calendar of planned posts which we send over for approval each week. Content will be specifically created with your audience and goals in mind.
Content creation & posting
We look after everything from creating eye-catching graphics in line with your brand, to posting the content at optimal times. We can also organise photoshoots or videography to take your content to the next level.
Community engagement
Connecting with your followers online is a vital part of social media management. This is often overlooked, however building a strong community online is the key to success. We can work with you to cultivate an engaged community of followers and advise the best ways to stay on top of communication and response times.
Hashtag Research
Using the right hashtags on your posts is essential to ensure you are reaching the right people, we carry out research to create a bank of relevant hashtags to use on all posts.
Paid Social
Paid social campaigns are a great way to compliment organic posts using highly targeted ads. Our team are Facebook Blueprint certified, which demonstrates our advanced level of proficiency in advertising using Facebook products.
Our approach to social media
After discussing your social media marketing needs, we will work together to discuss goals and how we will achieve them through a tailor-made strategy. We will define objectives, target market, tone of voice, competitor landscape and a content plan.
Goals
We set SMART goals (Specific, Measurable, Achievable, Relevant, Time-based) aligned with your objectives, measuring meaningful metrics. Perhaps you are a new company and want to increase brand awareness, or you may want to increase customer engagement across your social channels.
Research
From here we undertake research to understand your consumers and competitors through personas, competitor analysis and social listening.
Audit
All existing social media accounts will be audited to examine current efforts and determine what needs to change.
Planning
We agree what type of content we will be posting and create a monthly calendar to organise posts and timings.
Testing & more testing
Efforts will be tracked each month to analyse what is or isn’t working and if we need to adjust the strategy.
How can we help you?
What is social media marketing, and why is it important for my business?
Social media marketing involves using social media platforms to connect with your target audience, promote your products or services, and build your brand. It's essential for businesses because it allows you to reach a vast and engaged online audience, increase brand visibility, and interact directly with potential customers.
How can social media marketing benefit my business specifically?
Social media marketing can benefit your business by increasing brand awareness, driving website traffic, generating leads, and fostering customer engagement. It's an effective way to connect with your audience, showcase your expertise, and stay competitive in the digital age.
