Pay per click advertisng

Marketing to humans

Paid Search and social marketing experts

Our goal is to use the latest technology, combined with your business data and our expertise, to help you tell your story effectively to your customers and sell your brand.

Our pay-per-click (PPC) experts strategize and run your campaigns, optimising based on the data, with an understanding that truly outstanding results require more than just numbers. Along with our Google Partner status and strong track record of running successful campaigns, we know that marketing is really about connection.

We Use Data to help you tell your story

After all, no one is marketing to pieces of data – we are marketing to humans. People connect with stories that make them feel something, or that resonate with them and what they want. Our goal is to create eye-catching, attention-grabbing campaigns that reach the right person at the right time with the right message.

This is where our expertise beyond simply PPC ads in areas such as branding, copywriting and web design helps us. As an agency with deep experience on both the more heavily analytical and more creative areas of marketing, we identify challenges and implement solutions beyond what many other agencies are able to offer. We help you tell your story and tell it effectively.

Our Services

We Run Campaigns on:

Google Ads

Search, Display, Video, Hotel Ads, Performance Max & More

Microsoft Ads

Bing, AOL, Yahoo

Meta

Facebook & Instagram

Programmatic & More

Paid search ads are about getting your message in front of you audience precisely when they are looking for your products and services on search engines, including Google, Bing and more.

Paid search is rapidly changing and growing, and our team is committed to staying up to date with the best, most current approaches, always testing new campaign types and comparing performance for our clients. Our approach combines the latest in machine learning and automation with an understanding of your target audience at a more human level to get you the best results.

Social media ads are some of the best options available for e-commerce and other B2C businesses – and even B2B, if you’re LinkedIn. Social ad platforms offer sophisticated targeting tools, from interests to demographics and even job titles. Paid social media is an essential part of any brand’s online strategy.

Whether you are looking to remind people of what they missed out on the last time they were on your site and didn’t make a purchase or reach your target audience with a message about a new offering or a sale, we can create engaging video, attention-grabbing imagery, and sparkling copy to help you achieve your goals.

Display ads (or banner ads) and videos can reach your audience across the wider digital world, as they browse other sites or read articles online. You can think of them as a sophisticated digital billboard. We can help you reach the millions of ad placements available in a very targeted way, ensuring you show your ads to audiences relevant for your brand and the story you are telling.

These ads drive brand awareness and interest in your offering among you target market, thereby expanding your audience, and set up audiences perfectly for later converting into customers. We run both display, video, native, connected TV and even audio ads on both the Google Display & Video network and via Programmatic exchanges for clients who need to work at a bigger scale. If you’re not sure which is right for you, get in touch to discuss your options.

Our focus on telling stories with data ensures that we are always focused on the numbers that matter to your business. We use key metrics to ensure that both we and you have a full picture of how people are engaging with both your ads across all channels and your website.

As the industry shifts towards a privacy-first approach, our analytics experts’ knowledge means that we continue to be able to paint a full picture of how audiences are interacting with your business online, areas where we can achieve growth, and areas where investing resources can help your campaigns succeed

Getting Started With Us

Learning Your Story

We will connect with you to ensure we know where you’re coming from and what you’re looking for from your campaigns, and to help you turn those goals into a plan of action.

Building A Strategy

Once we have created a plan of action, we will send you your PPC strategy for your review and any tweaks you might have. 

Campaign Creation

We will create the account, take care of any technical tracking that needs to be implemented, and build campaigns and ads. After you’ve approved everything, we will go live.

Campaigning For Success

After we are live, we have thorough processes in place to ensure that campaigns are running correctly, that KPIs are being hit, and we systematically optimise campaigns to improve on the results, always keeping in mind the audience we’re trying to reach.

We Are Certified

Google Ads Certification

As a certified Google Partner, we are recognised as having an advanced knowledge of the Google Ads platform. Obtaining (and keeping) Google Partner status demonstrates that we keep up with the latest trends, strategies and research and gives us the latest insights to Google products including Google Local, Shopping, Display and YouTube.
This certification validates a deep understanding of building brand awareness, generating leads and driving sales.

Google Ads & Microsoft Ads

Paid Social MEdia

How can we help you?

Paid search advertising is a digital marketing strategy that involves placing text ads on the results pages of search engines, such as Google and Bing. Companies bid on specific keywords relevant to their business to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click (PPC) ads are the most common form of paid search.

We bid on keywords relevant to your business – for example, if you sell sports equipment in Dublin, you might bid on ‘football gear Dublin,’ ‘sports store Dublin,’ etc. Then, when search engine users search for these keywords or related terms, your ads will come up in the search results. Our goal is to craft compelling ad copy and bid on the correct terms to reach the right person at the right time with the right message.
The internet is a big place, and search engines are how must of us find our way around it. Keeping your business front and centre when people search for your brand, your products or your services is essential to success.

Learn about PPC from Our Team

A Beginner’s Guide To Meta Advertising (2024)
Paid Search Management Vs Automated SMART Campaigns
How SEO and PPC Can Work Together
Performance Max For Travel: The New Google Ads Campaign Type for Hotels 
Utilising Paid Ads on Social Media

Get in Touch About Your PPC Needs

We can’t wait to hear from you. 

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