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How to capture your audience’s attention
Attention is often referred to as the most valuable currency online, hence social media platforms are amongst the most influential and valuable channels in the world today to capture and trade attention. For marketers, however, this space has become more nuanced and...
How the hospitality sector can effectively market their business during Covid-19
Before I get into the nitty-gritty details of how the hospitality sector can effectively market their business during Covid-19 I just wanted to introduce myself. I began working for Sprint Digital back in November 2020, so just 4 months now. As we are in Covid times,...
Your Company’s Tone Of Voice
Your company's tone of voice is how the personality of your business comes through the words you use to your customers. This covers everything from your website content, social media and traditional print advertising and media. Why should you create a company tone of...
Does Google Ads Work For Small Businesses?
2020 was a tough year for many small businesses. Retailers, restaurants, hotels and many others were forced to shut but this closure has forced many small businesses to market and sell online to stay afloat. One of the channels that many SMEs are using to reach...
Customer Loyalty Program – Is yours working?
What is a loyalty program? Put simply, a hotel loyalty program is a marketing strategy designed to encourage repeat customers. This can be from earning points for each stay or purchase, users can then use these points for rewards such as gift vouchers or free night...
How to make your social media ads stand out
Social media started out as an organic platform, for us to reach out and stay in touch with the people we cared most about in our lives. As social media grew across the globe, so too did its potential to reach targeted and detailed audience groups, with wealth’s of...
10 Step Guide To Creating The Perfect Landing Page
What is the difference between a web page and a landing page? This is a question our clients ask us all the time!Although they share similarities, the two are quite different. This blog post will provide an introduction into what landing pages are how you can...
Secret Psychological Hacks That Can Make Money For Your Hotel
As both marketers or hoteliers, we are obsessed with how consumers make decisions. After decades of study, we know this process is not only not rational at times, it can be *predictably irrational. * (Also a great book written by Dan Ariely ). What this means is there...
How Video Can Boost Website Traffic
Having a selection of good creative content is an asset for your business and of course is hugely important for your website. Having good content is a great way to encourage people to visit your website. When users see good content on your website you are more likely...
Engage your Instagram followers
Instagram attracts people from all walks of life – from those seeking inspiration, influencers, friends staying in touch, or even proud parents! As such an active platform, many deem this the ideal way to promote their business. Are you putting in the work but not...
