Our Blog
The importance of negative keywords in Google Search and how to review them
What are negative keywords? A negative keyword is a keyword that prevents your ad to be triggered by a word or phrase. For example, adding the word "free" as a negative keyword to your campaign or ad group. You are telling Google to not show your ad for any search...
How to Start Blogging
Think blogging may be for your business? You’re in the right place! Blogging can be an invaluable resource that allows companies to shine a spotlight on specific elements of their product/service. Before you dive in, there are some things to consider gaining the most...
iOS 14 and Facebook Ads: 3 Tips for Marketers
Over the next few months, the long-anticipated iOS 14 privacy updates have finally rolled out across Ireland and the UK. You've likely already started seeing the changes to your Facebook marketing campaigns. These changes are affecting every business investing in...
The top three ways to improve how you post on social media
Social media is such an important platform and one not to be ignored. We hear many companies saying they are too busy to post on social media, but to be honest, if you don’t, you are missing out on huge opportunities. Social media allows you to showcase your business...
Choosing the right images/videos for your social posts
Posting on social media requires a lot of planning through sourcing, capturing, editing, and much more. It is strongly advised you add imagery or video content to your posts when applicable as visual media performs better than text alone. For example, BuzzSumo’s...
Is Email Marketing Dead? Lets Explore
Many have pondered the relevancy and effectiveness of email marketing for some time now. Has the death of email marketing finally occurred? Should this be an obituary for our beloved email marketing instead of a blog post? Or perhaps we should take a closer look at...
Simple Ways To Convert Your Website Lookers Into Bookers
Is traffic coming to your website but users are not making a purchase? Are you receiving engagement on social media, but not getting a sale over the line? Do you hear positive comments about your business, but this isn’t reflected in your revenue?Read our guide below...
How to capture your audience’s attention
Attention is often referred to as the most valuable currency online, hence social media platforms are amongst the most influential and valuable channels in the world today to capture and trade attention. For marketers, however, this space has become more nuanced and...
How the hospitality sector can effectively market their business during Covid-19
Before I get into the nitty-gritty details of how the hospitality sector can effectively market their business during Covid-19 I just wanted to introduce myself. I began working for Sprint Digital back in November 2020, so just 4 months now. As we are in Covid times,...
Your Company’s Tone Of Voice
Your company's tone of voice is how the personality of your business comes through the words you use to your customers. This covers everything from your website content, social media and traditional print advertising and media. Why should you create a company tone of...
