Our Blog

The top three ways to improve how you post on social media

The top three ways to improve how you post on social media

Social media is such an important platform and one not to be ignored. We hear many companies saying they are too busy to post on social media, but to be honest, if you don’t, you are missing out on huge opportunities. Social media allows you to showcase your business...

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Choosing the right images/videos for your social posts

Choosing the right images/videos for your social posts

Posting on social media requires a lot of planning through sourcing, capturing, editing, and much more. It is strongly advised you add imagery or video content to your posts when applicable as visual media performs better than text alone. For example, BuzzSumo’s...

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Is Email Marketing Dead? Lets Explore

Is Email Marketing Dead? Lets Explore

Many have pondered the relevancy and effectiveness of email marketing for some time now. Has the death of email marketing finally occurred? Should this be an obituary for our beloved email marketing instead of a blog post? Or perhaps we should take a closer look at...

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Simple Ways To Convert Your Website Lookers Into Bookers

Simple Ways To Convert Your Website Lookers Into Bookers

Is traffic coming to your website but users are not making a purchase? Are you receiving engagement on social media, but not getting a sale over the line? Do you hear positive comments about your business, but this isn’t reflected in your revenue?Read our guide below...

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How to capture your audience’s attention

How to capture your audience’s attention

Attention is often referred to as the most valuable currency online, hence social media platforms are amongst the most influential and valuable channels in the world today to capture and trade attention. For marketers, however, this space has become more nuanced and...

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Your Company’s Tone Of Voice

Your Company’s Tone Of Voice

Your company's tone of voice is how the personality of your business comes through the words you use to your customers. This covers everything from your website content, social media and traditional print advertising and media. Why should you create a company tone of...

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Does Google Ads Work For Small Businesses?

Does Google Ads Work For Small Businesses?

2020 was a tough year for many small businesses. Retailers, restaurants, hotels and many others were forced to shut but this closure has forced many small businesses to market and sell online to stay afloat. One of the channels that many SMEs are using to reach...

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Customer Loyalty Program – Is yours working?

Customer Loyalty Program – Is yours working?

What is a loyalty program? Put simply, a hotel loyalty program is a marketing strategy designed to encourage repeat customers. This can be from earning points for each stay or purchase, users can then use these points for rewards such as gift vouchers or free night...

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How to make your social media ads stand out

How to make your social media ads stand out

Social media started out as an organic platform, for us to reach out and stay in touch with the people we cared most about in our lives. As social media grew across the globe, so too did its potential to reach targeted and detailed audience groups, with wealth’s of...

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