Our Blog
Does Google Ads Work For Small Businesses?
2020 was a tough year for many small businesses. Retailers, restaurants, hotels and many others were forced to shut but this closure has forced many small businesses to market and sell online to stay afloat. One of the channels that many SMEs are using to reach...
Customer Loyalty Program – Is yours working?
What is a loyalty program? Put simply, a hotel loyalty program is a marketing strategy designed to encourage repeat customers. This can be from earning points for each stay or purchase, users can then use these points for rewards such as gift vouchers or free night...
How to make your social media ads stand out
Social media started out as an organic platform, for us to reach out and stay in touch with the people we cared most about in our lives. As social media grew across the globe, so too did its potential to reach targeted and detailed audience groups, with wealth’s of...
10 Step Guide To Creating The Perfect Landing Page
What is the difference between a web page and a landing page? This is a question our clients ask us all the time!Although they share similarities, the two are quite different. This blog post will provide an introduction into what landing pages are how you can...
Secret Psychological Hacks That Can Make Money For Your Hotel
As both marketers or hoteliers, we are obsessed with how consumers make decisions. After decades of study, we know this process is not only not rational at times, it can be *predictably irrational. * (Also a great book written by Dan Ariely ). What this means is there...
How Video Can Boost Website Traffic
Having a selection of good creative content is an asset for your business and of course is hugely important for your website. Having good content is a great way to encourage people to visit your website. When users see good content on your website you are more likely...
Engage your Instagram followers
Instagram attracts people from all walks of life – from those seeking inspiration, influencers, friends staying in touch, or even proud parents! As such an active platform, many deem this the ideal way to promote their business. Are you putting in the work but not...
Getting Your Perfect Website – Your FAQs
Having an online presence has become more important than ever in 2020 - whether you have a service-based business or a physical store. Free social media options such as Facebook are great ways to reach your customers, there is nothing like your own website to show...
Why You Need Blogs On Your Website
In today’s world, it is vital to maintain a strong online presence for your business. Through both mobile and desktop, potential and current customers are using the online space to research your brand, book and buy online, and to communicate with your business. To...
How to optimise your website content for SEO
SEO (Search Engine Optimisation) is often seen as a challenging and difficult to understand area of marketing. In reality, the goal of it is relatively simple - to make your website rank higher in search results for Google and other search engines. Why would you want...
