Our Blog
Loyalty Is Royalty
Customer loyalty simply means a customer is consistently choosing one company’s product / service over their competitors. If you have a loyal customer base, they are not easily swayed by price comparisons or availability. Loyal customers would rather pay more to...
Hidden Reports In Google Ads
Google Ads and Google Analytics offer so many features its hard to know where to start. Particularly for those in hotels, Google Ads has a wealth of information just for your industry that can help you when deciding where to spend your money and even just more...
How to use LinkedIn Analytics for Business-to-Business Companies.
LinkedIn is a social network that can be for professional networking and career development; but also, to grow your customer base. Read our guide on using LinkedIn Analytics to get accurate data about your target audience.
Tracking Your Social Campaigns
Social media campaigns are best viewed as a living, breathing, and ever-changing creations. They require love and attention to guarantee you the best possible results. Analysing your campaigns not only helps improve your current ones but your future ones too, as you...
How to Optimise Your Marketing Budget
It is a question that many businesses think about all the time, how much should I spend on marketing? How do I know if I should spend more or less? At the moment, most businesses have decided to spend less and the Irish advertising market is expected to plummet by...
Covid 19 – Getting Ready For Reopening
Slowly but surely, Ireland and other countries are making their way out of lockdown.With most industries having a provisional date for reopening we can begin preparing. Whilst this may change, it is important to be optimistic by being ready and setting our plans into...
What is Link Building?
If you are new to SEO, many of you will be asking what is link building? While it may sound complex, it is in fact a relatively simple part of SEO. This guide aims to firstly explain what link building is and how it applies to your business digital marketing, and...
Marketing During Covid 19 : Is Your Brand Business As Usual?
As Covid-19 continues to impact the global community, it seems like the way we do business has changed overnight. While many of us are seasoned to doing business in person, we have had limited time to become accustomed to ‘the new normal’ and the changes that bring...
Marketing during Covid 19: Part 4 – Managing Social Media
Managing social media can be a fun task, yet the depth of preparation is often overlooked. The ever-changing landscape being carved out by Covid-19 has added a new layer to Social Media management, users are looking more to social media for the most up to date news on...
The Importance Of Your Brand’s Consistency
Brand consistency is the pattern of how you deliver your message in line with your brand identity and customer experience. Your tone and method of delivery affect what people think about your company. Consistency in your branding further exposes your target audience...
