Branding
Your Branding
Your brand is a key part of your business no matter what industry or sector you are in. The branding of your business allows you to set yourself apart from your competitors as well as position yourself toward your target customer. Your brand is what makes you memorable and creates familiarity and a sense of trust with your customers.
Living up to our brand promise is how we ensure consistency between what we want the brand to be, how our customers experience it, and what they tell other people about it.
Defining your brand
Brand Identity
From colour palette to font and logo, design of website and marketing materials.
Tone of Voice
We work hard to deliver the results you expect and a level of care you don’t.
Customer Perception
What role do you play in your customer’s mind? What do they say about you? What problem do you solve for them?
Mantra
A mantra or mission statement is a one line phrase that sums up your business.
Personality
What human characteristics would you associate with your business?
Tag Lines
Crafting some nice phrases and mottos to use across your website, social media, and marketing materials.
The Branding Process
Survey
Sent to gather your team’s feedback around the brand as it currently stands and invite comment on what direction it needs to go in.
Design
Review
We will present all concepts and ideas to you and discuss your feedback. The concepts will be developed further until everyone is happy!
Activation
This is where we bring your brand to life, whether that’s on a new website, a brochure or on social media.
Brand Book
We will design your brand book. This document includes guidelines on how all aspects of your brand should be presented both online and offline.
