by Ovidiu Pop | Friday, October 8, 2021 | Branding
How To Use Colours In Marketing And Advertising What are brand colours all about? Ideally, with a few simple, well-chosen shades, you want to communicate to people what your brand is about and who it’s for. Think about the world’s most prominent brands and the colours...
by Ovidiu Pop | Wednesday, September 22, 2021 | Branding
Are Brand Guidelines important for your business? When thinking about your brand, it’s not only a logo and a couple of nice images that will make your brand stand out. Consistent brand identity and personality is key for any brand to succeed. Communicating a...
by Katie McGarr | Friday, February 19, 2021 | Branding, Content Marketing, Digital Marketing
Customer Loyalty Program – Is yours working? What is a loyalty program? Put simply, a hotel loyalty program is a marketing strategy designed to encourage repeat customers. This can be from earning points for each stay or purchase, users can then use these points for...
by Katie McGarr | Wednesday, October 21, 2020 | Branding, Social Media
Engage your Instagram followers Instagram attracts people from all walks of life – from those seeking inspiration, influencers, friends staying in touch, or even proud parents! As such an active platform, many deem this the ideal way to promote their business. Are you...
by Katie McGarr | Friday, September 25, 2020 | Branding, Content Marketing, Digital Marketing, Search Engine Optimisation, Social Media
Why You Need Blogs On Your Website In today’s world, it is vital to maintain a strong online presence for your business. Through both mobile and desktop, potential and current customers are using the online space to research your brand, book and buy online, and to...
by Katie McGarr | Friday, May 29, 2020 | Branding, Content Marketing, Digital Marketing
Covid 19 – Getting Ready For Reopening Slowly but surely, Ireland and other countries are making their way out of lockdown.With most industries having a provisional date for reopening we can begin preparing. Whilst this may change, it is important to be...
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