by Katie McGarr | Thursday, July 7, 2022 | Branding, Digital Marketing
When to Rebrand Your Business and Tips for Getting Started Your brand is a key part of your business no matter what industry or sector you are in. The branding of your business allows you to set yourself apart from your competitors as well as position yourself toward...
by Katie McGarr | Tuesday, May 10, 2022 | Branding, Digital Marketing, Photography
The 10 Best Free Tools For Sourcing & Editing Images When it comes to creating content, visuals are very important. Images are better at engaging a website visitor rather than walls of text, therefore it’s so important to use images to entice and draw the reader...
by Ovidiu Pop | Wednesday, March 16, 2022 | Branding
Evoke Emotion in Your Audience Evoke Emotion in Your Audience Emotion – how can something so personal and individual to each person we encounter play a role in helping your brand? With something so powerful, brands need to carefully decide what emotions they would...
by Ovidiu Pop | Friday, October 8, 2021 | Branding
How To Use Colours In Marketing And Advertising What are brand colours all about? Ideally, with a few simple, well-chosen shades, you want to communicate to people what your brand is about and who it’s for. Think about the world’s most prominent brands and the colours...
by Ovidiu Pop | Wednesday, September 22, 2021 | Branding
Are Brand Guidelines important for your business? When thinking about your brand, it’s not only a logo and a couple of nice images that will make your brand stand out. Consistent brand identity and personality is key for any brand to succeed. Communicating a...
by Katie McGarr | Friday, February 19, 2021 | Branding, Content Marketing, Digital Marketing
Customer Loyalty Program – Is yours working? What is a loyalty program? Put simply, a hotel loyalty program is a marketing strategy designed to encourage repeat customers. This can be from earning points for each stay or purchase, users can then use these points for...
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