Content is everything
Content marketing is often misunderstood and hard to describe! It’s simple. It literally means creating and distributing content for your audience online. The best brands use targeted content in everything they do to build a great customer experience.
Knowing who your audience is and creating relevant content for them is quickly becoming the most important aspect of your digital marketing.
The key difference between traditional marketing and digital marketing is that we can get closer than ever to talk to our target audience, rather than talking at anyone that walks by. With digital marketing, we have the benefit of being able to measure and track results which then become trends.
With all of this good data, we speak directly to your audience about what they are interested in and what they’ll find valuable.
With consistent and helpful content across all your online and offline marketing, you are telling your audience who you are as a company. Audiences who trust a brand are more likely to not only convert but remain a loyal customer.
Where is your content?
Content is much more than blogging, content is everywhere – from your email marketing to your inhouse print brochures.
Having a definite brand personality across every platform helps you in keeping the tone of your content consistent;
- Website text
- Email marketing
- Paid Search
- Social Media
How we help you
First things first, we want to get to know more about you and your business. By doing our own research and combining this with workshops with you and your team we work to create tailored plans and guidelines that can then be used across all of your marketing and branding.
With all of this groundwork and research, we will then use it to create your best content strategy.
Get in touch today
Now that you’ve found out about us, we’d love to find out about you!