Frequently Asked Questions


Sprint Digital & digital marketing

Sprint Digital is a digital marketing agency based in Ireland. We work with businesses in Ireland, the UK, Europe, Canada and the US. We offer many services including  SEO (Search Engine Optimisation) Website Design, Content Marketing, Paid Search, Social Media Marketing, Branding, Digital Marketing Consultancy and Creative Design.

At Sprint Digital we pride ourselves in doing the right thing always. This means doing the right thing for our people, for our clients and for the industry we love. We will never push our clients to spend money for the sake of it and always try to get the best results depending on what is important for them.

Though we work in all industries we specialise in hospitality businesses with a keen interest in hotel marketing. We have a particular focus on shifting hotel bookings to our clients own website and work to create attractive incentives to get people to book. We also have a close relationship with Rate Wise revenue consultancy and software giving us an advantage over other agencies.

We’d be happy to! Check out our results page for case studies from different industries and clients in different countries.

Our core services include SEO (search Engine Optimisation), website design, paid search, paid social, social media marketing , creative asset design, branding, and digital marketing consultancy. Depending on your business goals different services will work best. When you first start working with us we’ll go through your needs and give our honest recommendations on what think we would work best for your budget.  

At Sprint Digital, we understand that every business is unique, and that's why we take a personalised approach to create tailored digital marketing strategies. Our process begins with analysis of your business goals, target audience, and industry landscape. We collaborate closely with you to understand your specific needs, challenges, and objectives.

We then work with you based on your goals and budget to create a recommended strategy that we believe will get you the best results.

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We make sure to stick to your brand guidelines and tone of voice across every piece of online content. If you don’t have a brand guide (or brand bible) we’d be happy to work with you on it.

How we measure your ROI depends on the channels used and your type of business. An ecommerce website for example we can easily measure your ROI against the amount of paid spend budget that we used to get each purchase. For non ecommerce or service based businesses we need to look at different metrics that we have decided together to measure against.

Yes we can review your local SEO strategy and create geo targeted paid campaigns across multiple channels.

The beauty of digital marketing is that we have the data, its just about how you look at it.

While you may think that your audience is females age 25 -45, it is important to test new target audiences. As well as online data tools such as Meta Business Insights and Google Analytics your input is invaluable when it comes to knowing your audience.

Yes, we will keep you update with updates on your campaigns regularly along with monthly scheduled calls to review your digital marketing report and plan for the month ahead. Don’t have time for a call? No problem we are happy to work through email if it suits your schedule best.

Yes! We are happy to have case studies readily available on your website, we are also happy to put you in touch with some of our clients if you need that extra reassurance. 

Getting started is easy! Get in touch here and we’ll be in touch very soon. 

Digital marketing refers to the online promotion of your business through channels like search engines, social media, websites, and email. At Sprint digital agency, we utilize various digital channels such as search engines, social media platforms, websites, and email to reach and engage with your target audience. It's all about spreading the word about your products or services in the digital world!

Digital marketing is crucial for your business in today's digital age. It helps you reach a wider audience, connect with specific customer segments, and measure the effectiveness of your marketing efforts. It can enhance brand awareness, engage customers, generate leads, and drive revenue.

At Sprint digital agency, we offer a comprehensive range of digital marketing services tailored to meet your business needs. Our services include website design and development, search engine optimization (SEO) to improve your website's visibility on search engines, pay-per-click (PPC) advertising to drive targeted traffic, social media marketing to build a strong online presence, content marketing to engage your audience, and much more.

Digital marketing plays a vital role in boosting your online visibility. Through our strategies and tactics, we can help you:    

Improve your website's search engine rankings through SEO techniques and ensuring that your website is designed

  • Engage with your target audience and build brand awareness through social media marketing.
  • Drive targeted traffic to your website through well-optimized PPC advertising campaigns.
  • Create valuable and shareable content to increase your brand's visibility and reach.
  • Nurture customer relationships and drive conversions through effective email marketing campaigns.

At Sprint Digital, we offer customized digital marketing solutions tailored to your business needs. Our experienced team takes the time to understand your unique goals, target audience, and challenges. Whether it's SEO, PPC, social media marketing, content creation, or email marketing, we create a personalised plan that aligns with your requirements. Our goal is to deliver measurable results and drive business growth.

At Sprint Digital, we utilize a wide range of platforms and channels to ensure effective and targeted digital marketing strategies. Our goal is to maximize your online presence and drive results for your business. This includes Meta, Facebook, Instagram, Google Ads, You Tube, Programmatic Ads, Hotel Ads, Bing/Microsoft Advertising, Email Marketing and Organic channels.

How we measure the success of a  digital marketing campaign varies from campaign to campaign. At Sprint Digital, we utilize a combination of methods such as website analytics, conversion tracking, ROI analysis, KPIs, social media metrics, email marketing metrics, and A/B testing. These techniques help us assess the performance of each campaign, identify areas for improvement, and make data-driven decisions to optimize results. We customize our measurement approach based on the specific goals and objectives of each campaign to ensure accurate and relevant evaluation.

Absolutely – we are experts in both Google Ads and Meta (Facebook and Instagram) Ads, with certified specialists ready to assist your business with these campaigns.

Social Media

Social media marketing involves using social media platforms to connect with your target audience, promote your products or services, and build your brand. It's essential for businesses because it allows you to reach a vast and engaged online audience, increase brand visibility, and interact directly with potential customers.

Social media marketing can benefit your business by increasing brand awareness, driving website traffic, generating leads, and fostering customer engagement. It's an effective way to connect with your audience, showcase your expertise, and stay competitive in the digital age.

The choice of social media platforms depends on your target audience and industry. For example, B2B companies may find LinkedIn more effective, while visually appealing businesses could benefit from Instagram or Pinterest. Research your audience's preferences and behaviour to make an informed choice.

Research your existing customer base and create buyer personas. Analyse demographics, interests, and online behaviour to understand who your potential customers are. This information will guide your content and targeting strategies.

Content should be tailored to your audience and platform, but generally, visual content like images and videos, informative blog posts, infographics, and engaging storytelling tend to perform well. Experiment and analyse what resonates with your audience.

Yes, each platform has its unique audience and features. Tailor your content and posting schedule to fit the platform and the preferences of your audience on that platform.

Posting frequency can vary, but consistency is crucial. On platforms like Twitter, you may post multiple times a day, while on others like LinkedIn, one to two posts per week might suffice. Monitor engagement to fine-tune your posting schedule.

KPIs include engagement metrics (likes, comments, shares), click-through rates, conversion rates, follower growth, and return on investment (ROI). These metrics help you assess the effectiveness of your social media efforts.

Website Design

We don’t use templates or ‘off the shelf’ designs. Our websites are carefully crafted and completely bespoke to you and your business. From colour palettes and fonts to the layout and coding, everything is built from the ground up, including our quotes. If your new website budget is less than €5,000, it’s unlikely we’re the right fit for you. Custom websites tend to cost a little more based on the time and resources that we invest to get them just right. 

We are happy to work with business that can avail of online trading vouchers. You can find out more here.

It all starts with a call. Talk to us about your wants and needs for a website and tell us ideas of what you like. How quickly we can get started will also depend on the materials needed:

• Do you have a professional photoshoot?
• Will you write your own content?
• Do you have high-res images?
• A list of features required for the website (this will help give us give an accurate time frame and cost)
• Do you have a brand document – are your colours, tone of voice, logos etc part of your brand?

The time to design a website varies based on the scale of the website and the what assets you have. We provide tailored timelines after the initial project evaluation.

We are happy to have to take a look at your existing website, depending on when its was built and with what tools and software’s it may make more sense to rebuild from scratch.

We design all of our websites with responsiveness in mind, the majority of your website visitors are likely to come from mobile devices so it is essential it is just as user friendly as using a desktop computer.

Our first step is always to discuss with you what is most important for your business so that your website reflects that and it a usable tool. From there we move on to the look and feel of the homepage , once we are happy with the goal for the overall look and usability and we have all the assets needed from you we get to work with the rest of the build. Depending on what you need this could include writing the content for the website, optimising images and assets and then building the pages of the website.

Absolutley! We are happy to have many examples of websites we have built and designed here on our website design portfolio. 

Yes, your website will be optimised for search engines (SEO) to improve visibility and online presence. We follow SEO best practices including meta tags, meta descriptions and internal linking. 

Yes once the website is live , we will show you how to make image and content updates. You will have a login created for your website so you can access everything.

Yes we offer E-commerce website design services. 

Yes, we are happy to help you maintain your website, we are happy to do additional designs and updates for our hourly ad hoc rate or create a monthly plan.

Yes, we can integrate your social medias into your website design.

We set up tracking for new websites to tracking key metrics using analytics software, depending on the goals of your website we also set up  We can set up analytics and tracking software

Yes we can write content for your  website and also help you create your brand.

Paid Search

Paid search advertising is a digital marketing strategy that involves placing text ads on the results pages of search engines, such as Google and Bing. Companies bid on specific keywords relevant to their business to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click (PPC) ads are the most common form of paid search.

We bid on keywords relevant to your business – for example, if you sell sports equipment in Dublin, you might bid on ‘football gear Dublin,’ ‘sports store Dublin,’ etc. Then, when search engine users search for these keywords or related terms, your ads will come up in the search results. Our goal is to craft compelling ad copy and bid on the correct terms to reach the right person at the right time with the right message.
The internet is a big place, and search engines are how must of us find our way around it. Keeping your business front and centre when people search for your brand, your products or your services is essential to success.

Google Ads is the most popular search advertising platform in the world. Microsoft Ads is also important, covering search engines like Bing and Yahoo. In China, where Google is firewalled, Baidu is the most popular platform, and in Russia, Yandex is the top search platform.

Paid search advertising benefits your business by letting you show prominently for the most important keywords for your business. It is especially beneficial if your organic ranking for these keywords is not high.

Organic search results are free, and can only be influenced slowly over time with search engine optimisation (SEO) techniques. Paid search results are both a shortcut and a boost to ranking highly on search engine results pages, although quality is still very important.

Most paid search campaigns use a PPC (Pay-Per-Click) cost structure, where advertisers are charged per click on their ads. This means advertisers only pay when people actually interact with their ad, versus just seeing it.

Keyword are terms that you choose to bid on – an example would be a London hotel bidding on ‘hotels in London.’ When you bid on a keyword in a paid search campaign, if your bid is successful, your ad will show when someone searches for your keyword on that search engine.

Through keyword research and testing. This might involve determining what the key phrases are for someone searching for your business, checking search volumes for these using keyword research tools, finding related keywords, checking to see which phrases your competitors are using, and similar research. Then, when you are running campaigns, you can test these keywords to see which are successful and which should be removed.

No. You can run paid search campaigns from very small to very large monthly budgets, depending on the budget you have allocated to your marketing campaigns.

Yes. You can be extremely specific, down to a single mile radius around a point or even smaller. You can also target entire countries or territories.

Yes. In addition to keyword targeting, you can restrict your audiences to specific demographics or other audiences.

We check paid search campaigns frequently to track results and make improvements, and issue monthly reports and meetings to track and measure success.

Yes. We can write ads for your approval and sign off if you do not have in-house copy to work with.

Yes, we do A/B testing as a matter of course for paid search ads.

Yes, we use platforms’ built in tools to evaluate performance vs competitors for paid search advertising.

Remarketing involves showing ads to customers who have recently visited your website or specific pages on your website, or interacted with your business in some other way. The goal is to remind them of you and persuade them to convert. In paid search campaigns, you can use remarketing audiences to only show ads when people in your remarketing audiences search for your keywords.

Yes, we complete weekly, monthly and quarterly optimizations for all our paid search clients, as well as monthly reporting and meetings to discuss improvements and creative ideas.

Paid search advertising is the perfect tool to test keywords, get data quickly and complement other digital marketing strategies to drive conversions.

We work with Google Ads and Microsoft Ads primarily, who between them have over 95% of the global market share for search engines.

Almost every business with an online presence can benefit from paid search, but it is especially relevant for B2C businesses and individuals, such as e-commerce companies or those with online sales and conversions.

There are some very limited features you can use in paid search without a website, but we would not recommend using paid search without a website.

You will see results immediately, but we recommend waiting up to 3 months for results to be truly optimised, as both we and the platform learn what suits your business best.

Paid campaigns can usually be started within a week of all details being received, but this may be a shorter or longer time depending on the complexity of the set up required by your business.

This depends on the individual nature of your business and your marketing goals.

Absolutely – we are paid search experts and are happy to help you fold paid search into your overall marketing strategy.

Branding & design

Branding is the process of creating a unique and identifiable identity for your business. The objective of a company brand is to offer a consistent look and feel whenever a customer interacts with you whether it’s online or offline. Branding is composed of many different elements and can be as simple or as complicated as you want. Most commonly it involves a logo, brand colours, brand font, taglines and tone of voice. If you imagine your company as a person, your brand is your company's appearance and personality.

Strong branding can help attract new customers and retain existing in many ways. A strong brand makes you memorable, if people enjoy, interact, and remember your brand this results in increase word of mouth marketing. It makes you stand out; when a potential customer is making a decision a professional, consistent, and visually appealing brand will give you a competitive edge.
When it comes to developing your businesses brand you have many options, you can do it in house, work with a consultant or work with a branding agency. Often digital marketing agencies will offer a branding service. Every digital marketing agency will offer a different level of service so it’s vital that you check out their website, meet with the agency and ask to see previous work before deciding.

Branding is important for your business for many reasons, firstly because it makes your business stand out from the crowd. Secondly it makes your brand recognisable anywhere which helps build trust with your customer, encourages brand loyalty and recognition. 

Branding is important for your business for many reasons, firstly because it makes your business stand out from the crowd. Secondly it makes your brand recognisable anywhere which helps build trust with your customer, encourages brand loyalty and recognition.

Branding and marketing are closely related but are different concepts, both are vital services to any business, and we would highly encourage investing in both. Branding is about identifying who you are, marketing on the other hand is about showing who you are. We recommend have a clear brand identify outlined prior to investing in marketing. This ensures you send out a consistent, accurate and engaging message to your would-be customers.

When it comes to developing your businesses brand you have many options, you can do it in house, work with a consultant or work with a branding agency. Often digital marketing agencies will offer a branding service. Every digital marketing agency will offer a different level of service so it’s vital that you check out their website, meet with the agency and ask to see previous work before deciding.

Strong branding can help attract new customers and retain existing in many ways. A strong brand makes you memorable, if people enjoy, interact, and remember your brand this results in increase word of mouth marketing. It makes you stand out; when a potential customer is making a decision a professional, consistent, and visually appealing brand will give you a competitive edge.

There is no one solution fits all when it comes to developing a brand identity. Many things come into play such as the market you are in, who you are trying to attract and how long you have been in business. At Sprint Digital we think the most important and first thing that should be done is to get to know your business. We start the process by having an internal meeting with the core team and a survey to the wider team. This lets us know where you are, how you are unique and where we should go next.

Content Marketing

Content marketing involves creating and sharing valuable, relevant content to attract and engage your target audience. This can benefit your business by enhancing brand visibility, establishing authority in your industry, and driving customer engagement, ultimately leading to increased conversions and loyalty.
Our content marketing service caters to businesses of all sizes and industries. Whether you're a startup in Dublin or an established national company, our strategies can be tailored to your specific needs and goals.
We start by understanding your business goals, target audience, and competitive landscape. Based on this, we craft a comprehensive content strategy that includes content types, topics, distribution channels, and a content calendar to ensure consistency and effectiveness.

Certainly, our content creation team is skilled in producing a variety of content types. Whether it's informative blog posts, engaging videos, visually appealing infographics, or other formats, we ensure content aligns with your brand and resonates with your audience. Link to creative service page

We collaborate closely with you to understand your brand's unique voice, values, and tone. This ensures that the content we create maintains consistency with your brand identity and resonates authentically with your audience.

We develop tailored content distribution plans that utilise various channels such as social media, email marketing, and SEO optimization. Our goal is to maximise your content's reach and impact across relevant platforms.

We establish key performance indicators (KPIs) aligned with your goals, such as website traffic, engagement metrics, lead generation, and conversions. Our team uses advanced analytics tools to track these metrics, providing insightful reports on your content's performance.

Yes, quality content plays a significant role in SEO. Our content strategies incorporate relevant keywords and best practices to enhance your website's visibility on search engines, driving organic traffic and improving rankings.

At Sprint Digital Agency, we combine creative expertise with data-driven insights to create content that not only resonates but also drives tangible results. Our focus on customised strategies and continuous improvement ensures your content remains effective.

Starting with us is simple. Reach out through our website or contact details, and we'll arrange an initial consultation. During this discussion, we'll gather information about your business and goals to create a content strategy tailored to your needs.            

Search Engine Optimisation

SEO stands for Search Engine Optimisation. It is the process of optimising a website to improve its visibility and ranking on search engines. This helps increase organic traffic and attract potential customers. Techniques include keyword research, on-page optimisation, building backlinks, and creating valuable content. Due to ever changing search engine rules and algorithms, SEO is an ongoing process.
SEO, or Search Engine Optimisation, is crucial for the success of your website. It enhances organic traffic by improving your search engine rankings, increasing visibility, and driving more clicks from users. High rankings establish credibility, while a well-optimised site provides a better user experience and higher conversion rates. Unlike short-lived advertising, SEO offers lasting benefits and cost-effectiveness. By keeping up with industry trends and algorithms, SEO provides a competitive edge. It's especially vital for mobile users and local searches. Additionally, SEO's analytics offer insights into user behaviour, refining your overall marketing strategy. Overall, SEO enhances discoverability, trustworthiness, and user satisfaction, leading to a more prosperous online presence.
SEO works by making your website appealing to search engines like Google. You pick keywords that match what people might search for. These keywords are smoothly woven into high-quality content like articles. Titles and technical parts are tweaked for better user experience. Backlinks from trusted sites add to your credibility. How users engage with your site influences rankings. Local SEO helps local businesses show up in nearby searches. Algorithm updates matter. Monitoring and adjusting keep your site competitive. SEO's goal? A user-friendly site that ranks higher, gets seen more, and draws in organic traffic.

On-page SEO and off-page SEO are vital for search engine optimisation (SEO). On-page SEO focuses on refining elements directly on your website, such as keywords, content quality, and internal links. Off-page SEO occurs beyond your site and involves securing backlinks from respected sources, utilising social media, and collaborating with influencers. Essentially, on-page SEO tailors your site's pages for users and search engines, whereas off-page SEO enhances your site's reputation through external validation. A robust SEO strategy combines both for improved rankings and visibility.

Yes at Sprint Digital we conduct keyword research to ensure that are efforts are focused on the correct and most beneficial keywords to your business.

Content plays a pivotal role in SEO, serving as the cornerstone of your website's relevance and value. Quality content seamlessly integrates relevant keywords, assisting search engines in understanding your site's topics. Aligning content with user intent draws the appropriate audience and diminishes bounce rates. Engaging content prolongs user visit duration, signifying to search engines the worth of your material. Through internal linking, content establishes connections between pages, refining navigation. Well-crafted content frequently garners backlinks, amplifying your site's authority. Regular updates exhibit your site's dynamism and contribute to higher rankings. Varied content formats cater to diverse user preferences, and structured content may qualify for rich snippets. Additionally, mobile-friendly content enriches user experience and accessibility. By crafting informative, relevant, and engaging content, you establish a solid foundation for effective SEO, elevating search engine rankings and heightening online visibility.

Digital marketing Consultancy

Digital marketing consultancy is a service provided by experts who help businesses develop and implement effective digital marketing strategies. It can benefit your business by improving online visibility, driving targeted traffic, and increasing conversions, ultimately leading to business growth.

Hiring a digital marketing consultant or agency like Sprint Digital brings in specialised expertise, access to the latest industry trends, and a strategic approach to help you achieve your business goals efficiently and effectively.

We work closely with you to understand your business goals, target audience, and industry. We then create a custom digital marketing strategy that aligns with your objectives, ensuring that it's both effective and tailored to your specific needs.

A successful digital marketing strategy typically includes elements such as market research, target audience analysis, content planning, SEO optimization, advertising campaigns, and performance tracking. We take a data-driven approach, ensuring strategies are based on industry best practices and tailored to your specific goals.

We use a variety of metrics and analytics tools to measure ROI, including conversion tracking, website traffic analysis, and revenue attribution. Our team regularly monitors and reports on the performance of your digital marketing campaigns, making data-driven adjustments as needed to optimize ROI.

Certainly, we can provide case studies and examples of successful campaigns in various industries during our initial consultation, demonstrating our expertise and past achievements.

Yes, we offer ongoing support and monitoring to ensure the continued success of your campaigns. This includes regular performance analysis, optimization, and adapting strategies to evolving market conditions and trends.

We start by conducting thorough audience research to understand demographics, interests, and online behavior. We then create targeted content and campaigns designed to engage and convert your ideal audience effectively.

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