All Round Roofing Case Study
Overview
Challenges
Not generating enough leads from their Google Ads campaigns. Spend was increasing without an increase in enquiries.
Process
Paid Search campaigns
We identified that one the main reasons for the high cost per lead was due to the high cost per click in their campaigns. From here we segmented the campaigns in a manner that allowed us to control the cost per click more closely.
We also changed the bid strategy and added many more relevant search keywords to ensure we were capturing the maximum available volume of queries and potential leads. By adding many more relevant searches, we dramatically increased their lead volume and by changing their bid strategy, we dramatically reduced their cost per click and cost per lead.
Website
outcome
Regular Communication
How can we help you?
How do you develop a content marketing strategy?
We start by understanding your business goals, target audience, and competitive landscape. Based on this, we craft a comprehensive content strategy that includes content types, topics, distribution channels, and a content calendar to ensure consistency and effectiveness.
Do you offer customised digital marketing solutions?
We offer customised digital marketing solutions tailored to your business needs. Our experienced team takes the time to understand your unique goals, target audience, and challenges. Whether it's SEO, PPC, social media marketing, content creation, or email marketing, we create a personalised plan that aligns with your requirements.
Why is paid search important for my business?
The internet is a big place, and search engines are how must of us find our way around it. Keeping your business front and centre when people search for your brand, your products or your services is essential to success.