All Round Roofing Case Study
Not generating enough leads from their Google Ads campaigns. Spend was increasing without an increase in enquiries.
Paid Search campaigns
We identified that one the main reasons for the high cost per lead was due to the high cost per click in their campaigns. From here we segmented the campaigns in a manner that allowed us to control the cost per click more closely.
We also changed the bid strategy and added many more relevant search keywords to ensure we were capturing the maximum available volume of queries and potential leads. By adding many more relevant searches, we dramatically increased their lead volume and by changing their bid strategy, we dramatically reduced their cost per click and cost per lead.
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