All Round Roofing Case Study

%
Decrease in Cost Per Click
%
Increase in Clicks
Overview
All Round Roofing is a roofing company based in Dublin which serves Dublin and the surrounding counties.
Challenges
Not generating enough leads from their Google Ads campaigns. Spend was increasing without an increase in enquiries.
Process
Paid Search Campaigns
We identified that
We also changed the bid strategy and added many more relevant search keywords to ensure we were capturing the maximum available volume of queries and potential leads. By adding many more relevant searches, we dramatically increased their lead volume and by changing their bid strategy, we dramatically reduced their cost per click and cost per lead.
Website
We identified that the
Outcome
Increase in clicks – 351%
Not only did the cost per click decrease, the quality of the search terms that triggered their ads significantly improved which meant that lead volume and quality also increased.
regular communication
We hold monthly conference calls to help keep the All Round Roofing team up to date on the projects and tasks we’re working on. This is helps them connect the work that goes on behind-the-scenes with the end result.
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