The Hoban Hotel Website Spotlight
Overview
Since 2016, The Hoban Hotel, located just beyond the small but popular Kilkenny City, has been impressing guests with its outstanding service and warm hospitality. Formerly known as the Aspect Hotel, they’ve made a remarkable transformation over the years, showcasing their commitment to excellence and guest satisfaction.
When it came to revamping their digital presence in 2020, we partnered with The Hoban Hotel to create a sleek and sophisticated website that aligned with their modern identity. Designed to immerse potential guests into the experiences awaiting them, this online space became a gateway to discovering the charm of Kilkenny and the exceptional hospitality of The Hoban Hotel.
Our Objective
Situated at the edge of busy Kilkenny City, The Hoban Hotel faced competition from multiple city-centre options. Our goal was to elevate their standout features and position the hotel as the top choice for visitors looking for relaxation, convenience, and sophistication.
The website we created placed emphasis on highlighting their unique selling points (USPs), like EV charging points and free parking, which offer added convenience for modern travellers. The imagery and design were meticulously planned to reflect the comfort and stylish interiors awaiting guests, ensuring the site resonated with both leisure and corporate visitors.
Our messaging focused on inviting guests to see The Hoban Hotel not just as accommodation but as an integral part of their Kilkenny experience. From dedicated updates to purposeful narratives, the website consistently showcases their dedication to providing memorable stays.
Our Challenge
Despite its convenient location just outside the bustling city centre, The Hoban Hotel needed to tackle the perception of being slightly removed from Kilkenny’s main attractions. Our mission was to highlight its easy access to local landmarks, while promoting the benefits of its setting and practical offerings, such as complimentary car parking.
Equally, we aimed to celebrate their customer-first service philosophy, a quality that has garnered them stellar reviews, and elevate their visibility in the competitive Kilkenny hospitality landscape.
The Process
We began collaborating with The Hoban Hotel while it was still known as the Aspect Hotel, diligently laying the groundwork for overcoming the challenges of its location. This involved honing in on specific audiences who would appreciate the hotel’s USPs and targeting them with precise marketing efforts.
The hotel’s significant refurbishment and rebrand in 2019 offered an exciting opportunity. We ensured the new identity of The Hoban Hotel was seamlessly integrated into their online presence. Through new branding guidelines, pastel pink and charcoal tones were introduced to visually reflect the refreshed interiors in their rooms. Alongside this, we handled press releases that announced their redefined brand, ensuring the message reached prospective guests and the Kilkenny tourism industry.
Since the hotel’s evolution, we’ve continued to support their online growth. This included managing updates to their site, such as adding options for dog owners and corporate clients, ensuring these features appealed to their expanding customer base.
The development didn’t stop there. Professional photography sessions in 2020 and 2024 captured the hotel’s revamped ambience, while a dynamic video shoot in 2023 offered a cinematic view of what a stay at The Hoban Hotel feels like. Using this high-quality content, we updated the website to showcase these elements, incorporating them effortlessly within the existing structure and design.
The Result
The results speak volumes about The Hoban Hotel’s successful digital transformation. Now ranked as the second-most favourably reviewed hotel in Kilkenny City on TripAdvisor, it’s clear their online presence has played a key role in connecting with and impressing potential guests.
Improved Website Performance
The redesigned website, paired with regular updates and optimisations, now loads faster and achieves stronger scores on Google Core Web Vitals. It’s not just visually appealing but also technically sound, offering a seamless user experience.
Enhanced Traffic and Engagement
Our strategic approach led to increased website visits and interaction, ensuring that guests find exactly what they need and are inspired to book.
Ongoing Support and Growth
From regular health checks to launching new landing pages, we’ve been on hand to evolve the website in tandem with The Hoban Hotel’s expanding offerings. These ongoing updates reflect their dedication to diversity, quality, and innovation in hospitality.
Resilience During Tough Times
During the challenges of the COVID-19 shutdowns, we supported The Hoban Hotel in adapting their messaging and online strategies, helping them weather the difficulties and come out thriving on the other side.
A Bright Future
Working with The Hoban Hotel has been an inspiring partnership. Watching them grow from their Aspect Hotel beginnings to their sleek rebrand has been a joy. Today, the hotel is a shining example of Kilkenny’s hospitality scene, and we’re proud to play a part in showcasing their excellence.