While it’s never a great idea to blindly latch on to the latest trends or fads, every year the web design field sees new elements and new ideas that are worth taking into consideration. Trends from the past ten years that have proven to be sound design ideas and methodologies include; link animations, minimalist designs, and stylised heading fonts. With that in mind here are some trends for 2025 that we at Sprint Digital think will stand the test of time.
Data Driven Designs
Data provides the proof of concept for most major changes to design, methodology and processes – across a multitude of industries. If the data doesn’t back up the work, then why do it right?
That’s why web design companies have begun homing in on data to help make design decisions. Knowing what pages users like most and what areas of the page they spend most time on allow designers to prioritise certain elements and processes.
At Sprint Digital we use analytics software to track our websites usage and also use Hotjar to show us how our users are interacting with the page. This allows us to optimise our sites, as well as catch issues early and make necessary changes.
Accessibility
In June 2025, a new accessibility ruling will be become national law for EU member states. These new regulations make it mandatory for businesses to ensure that their services are accessible to everyone, regardless of any visual, auditory and cognitive impairments they may have. Accessibility has been a feature of web design for a while now, but this new ruling really ups the ante and changes this from a nice thing to include, to a must have for all websites.
Sprint Digital has been incorporating accessibility standards over the past number of years, but we are now making it even more of a priority, ensuring that accessibility is something that is incorporated in the initial design process of all our work, and not just as an afterthought.
Experimental Navigation
How users navigate a website is amongst the most important design decisions a website designer needs to make. And recently we have seen organisations moving away from traditional top bar navigation in favour of full screen or slider-based navigation systems. These experimental designs can be easily combined with traditional design principals to create a site navigation experience that is both intuitive and refreshing for users and can help your website stand out in 2025.
Contrasting Colour Blocks
High contrast colours have made a bit of a comeback over the past couple of years. Previously the dawn on material and minimalist design had meant that colours tended to be more muted and softer, but we are now seeing a swing back in the opposite direction. High contrast blocks and text-based designs are becoming more common, while still tying in with that clean, minimalist and uncluttered look that has become a staple of modern web design. Bold colours can really make a traditional design pop and can be particularly useful for organisations who don’t have a lot of imagery or videos to add colour to their website.
Motion Design and Scrolling Animations
Animations aren’t a new feature of modern website design (in fact we mentioned them on our 2024 trends list here) but the scope and variety of animations now available is ever growing. Much like the contrasting colours mentioned above, a tasteful use of animations can make a relatively plain website design look far more visually appealing to users. Going further that that, when you combine entrance animations (the way that page elements come into and out of view) with bolder colours and some experimental layouts you can end up with some very engaging and visually interesting designs. All whilst still maintaining the website’s intuitive workflow, because your users ease of use is still paramount.
These are just a few design trends you are likely to see in 2025. If you are looking to upgrade your website or get your business online for the first time and want a design that incorporates the latest ideas and design principals, please don’t hesitate to get in touch with us at [email protected].
