Home » We Are A Facebook Blueprint Certified Agency!
At Sprint Digital, we are constantly upskilling and developing our capabilities and we are delighted to announce that members of our digital marketing team are Facebook Blueprint certified.
WHAT EXACTLY IS FACEBOOK BLUEPRINT CERTIFICATION?
Facebook Blueprint is an accreditation exam offered by Facebook that tests intricate knowledge of Facebook, Instagram and Messenger advertising. This certification validates a deep understanding of building brand awareness, generating leads and driving sales. Becoming Blueprint certified is the highest accreditation offered by Facebook.
According to Facebook “Facebook Blueprint certification exams help you stand out in your field. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.”
Since Facebook’s platform is always changing with new ad types, new audience targeting options and a constantly expanding set of rules and regulations, you have to pass the exam every year to remain certified so we’ll be taking this exam again in December 2020.
WHY IS FACEBOOK BLUEPRINT USEFUL
Facebook is one of the most effective ways to reach and connect with your customers. Facebook advertising allows you to reach the audiences that matter to you with relevant and timely ads that drive awareness, engagement, sales, and advocacy. Given the decline of organic reach on Facebook, advertising expertise has become even more important for businesses to reach their audience.
However, there’s a lot going on in Facebook’s Ad Manager and you could spend hours browsing through all the different campaign options, targeting settings, and ad types just to create one campaign.
WORKING WITH A FACEBOOK BLUEPRINT CERTIFIED AGENCY
By working with a Facebook Blueprint certified agency, you know you will be working with a partner that knows a lot about Facebook’s marketing platform and all the potential choices (e.g. should you choose conversions or catalog sales as the objective).
If you are a Facebook Advertiser (i.e you create and optimise some ads on a regular basis), then you can study the resources available that Facebook have created in Blueprint to become certified.
HOW CAN WE HELP YOU WITH FACEBOOK ADVERTISING
We develop and execute Facebook Ads strategies that drive engagement, leads and sales across a range of industries such as hotels, weddings and golf clubs. We ensure that your ad spend reaches the ideal audience for your brand.
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