Studies have now shown that video is one of the most important form of content in the marketing world, and is now becoming an integral part of many businesses marketing plan. It has been discovered that including videos on your landing page can increase revenue by 80%.
Below we reveal some of our tops tips to help you create compelling and inspiring videos for your business.
Hook Your Audience
A good first impression can work wonders!
Before you start making your video, treat it like you would meeting someone for the first time. Automatically you want to make a good impression, so start your video with a topical question or even an ice-breaker to grasp your audience member’s attention, wanting them to know more about you and your business.
A quick tip for you, try to keep your video short and promote what you want to plug within the first 5-10 seconds.
Now that you have got your audience’s attention, the next step you ask? Connection.
Listen to your market and tell a story about your company’s values that can relate to your customer.
Many marketers out there have videos centred purely on the company’s sale at hand which can come across repelling and demanding to a customer.
According to a study shown by HubSpot, the human brain is programmed to crave, seek out, and respond to well-crafted narrative.
Powerful storytelling can create personal experiences and plant thoughts directly into the minds and build emotions.
The land of search engines can be initially daunting but fear not we are here to help.
A first tip for anyone who wants their videos to be found in search engines is to host from your own domain if possible and make sure you are clearly describing what your video is about so it can be picked up correctly to help the likes of Google and Microsoft, to make sense of your video and understand its content and most importantly ranking.
Use Humour and Visuals
As Tim Washer said, Social Media Manager at Cisco “Often in the corporate world, people get nervous about comedy and say it doesn’t belong here. But if it might help you get a point across efficiently and economically, why wouldn’t you try it and see if you can make it work?”
Brighten up someone’s day with your video. Don’t be afraid to step out of the box a little with a bit of either subtitles, narration, dynamic graphics, popular movie or TV scenes.
Visual storytelling helps people better understand data and messaging easily, making the customer understand your video’s core idea. If used effectively, a brand can reap the rewards from using some of the above in their video content.
So, with video creation don’t be afraid to show how you are and also display your creative side. Without strong emotional connection, having a great reach isn’t as beneficial to your company.
Get your thinking cap an create a video that speaks to your audience and ultimately convert with your business.
Unsure where to start? Don’t be afraid to get in touch with here at Sprint Digital for any content marketing strategies.