by Ovidiu Pop | Sunday, September 12, 2021 | Paid Search
The importance of negative keywords in Google Search and how to review them What are negative keywords? A negative keyword is a keyword that prevents your ad to be triggered by a word or phrase. For example, adding the word “free” as a negative keyword to...
by [email protected] | Wednesday, August 18, 2021 | Digital Marketing, Paid Search
iOS 14 and Facebook Ads: 3 Tips for Marketers Over the next few months, the long-anticipated iOS 14 privacy updates have finally rolled out across Ireland and the UK. You’ve likely already started seeing the changes to your Facebook marketing campaigns. These...
by Katie McGarr | Friday, February 26, 2021 | Paid Search
Does Google Ads Work For Small Businesses? 2020 was a tough year for many small businesses. Retailers, restaurants, hotels and many others were forced to shut but this closure has forced many small businesses to market and sell online to stay afloat. One of the...
by Katie McGarr | Tuesday, January 12, 2021 | Paid Search, Social Media
How to make your social media ads stand out Social media started out as an organic platform, for us to reach out and stay in touch with the people we cared most about in our lives. As social media grew across the globe, so too did its potential to reach targeted and...
by Katie McGarr | Sunday, November 15, 2020 | Content Marketing, Digital Marketing, Paid Search
Secret Psychological Hacks That Can Make Money For Your Hotel As both marketers or hoteliers, we are obsessed with how consumers make decisions. After decades of study, we know this process is not only not rational at times, it can be *predictably irrational. * (Also...
by Katie McGarr | Thursday, September 10, 2020 | Digital Marketing, Paid Search
Getting Your Hotel Started With Paid Advertising Online sa Advertising your hotel online is a great way to generate bookings. With so many channels though it can be hard to know where to begin Don’t worry, we will tell you where you should start with a very tight...
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