by Ovidiu Pop | Saturday, November 12, 2022 | Paid Search
Choosing The Best PPC Ad Platforms For Your Business PPC is a key part of your digital strategy when trying to increase website traffic and revenue. PPC stands for Pay Per Click, which is simply any form of online advertising where the model you’re charged on is – you...
by Ovidiu Pop | Wednesday, June 22, 2022 | Content Marketing, Paid Search
Combining Content Marketing and PPC Together for Better Results When it comes to an effective online marketing strategy, many businesses tend to focus on a pay per click strategy to work quickly or focus on a longer strategy of creating content. When using both...
by Ovidiu Pop | Wednesday, June 8, 2022 | Paid Search
Should You Be Remarketing? If you’re just dipping your toe into the ocean of digital marketing, you may come across the term ‘remarketing’, or ‘retargeting’. But what exactly is remarketing, does it work, and how can you use it for your business? We’re going to walk...
by Ovidiu Pop | Friday, April 8, 2022 | Paid Search
Bing: The Secret Superstar of PPC Marketing Channels If you’re a PPC marketer, or you work with one for your business’s marketing, you know who the big players are: Google Ads – over 30% of all digital ad revenue in 2019 – Meta (Facebook & Instagram, and another...
by Ovidiu Pop | Monday, February 7, 2022 | Paid Search
2022 PPC Trends PPC (Pay-Per-Click) marketing is an ever-evolving beast, and one of the fastest changing areas of digital marketing. As regulators and private companies around the world respond to movements towards consumer privacy, and advertising platforms explore...
by Ovidiu Pop | Monday, December 6, 2021 | Paid Search
What Does Your PPC Manager Do For You Your brand has the power to reach people across the world and it only takes a matter of minutes. This is all with the power of pay-per-click also known as (PPC). Before we dive in what a PPC manager can do for your company, let’s...
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