Is your digital marketing in need of a tidy-up? Just like your home or office, your online presence can become cluttered, outdated or neglected over time. A fresh start can do wonders – not only for your brand image but also for performance across all your marketing channels.
Mid-year is the perfect time to review and refine your digital marketing to make sure everything is working smoothly and serving your business goals. In this blog, we’ll guide you through a few key areas to focus on and how we can help you make improvements that matter.
While it may feel overwhelming at first, breaking the process into bite-sized tasks and tackling them on a rolling basis can make things far more manageable. And remember, you don’t have to do it alone – our team is here to guide you through the technical aspects and support you every step of the way.
Why Auditing of All Channels Matters?
If you haven’t looked under the hood of your digital marketing in a while, there’s a good chance something is outdated, broken or simply underperforming. Regular checks help spot quick wins and avoid costly mistakes. Think of it as routine maintenance that keeps your marketing engine running efficiently.
When auditing of all channels, you’re checking more than just your website. You’re reviewing social platforms, email campaigns, content, visuals and even your internal systems. It’s a chance to align everything with your current goals and branding.
What to Check During Your Mid-Year Clean
Content That Works for You
- Read through your website and blog pages. Is the content still relevant and accurate?
- Remove anything that no longer applies – expired offers, old event pages, or outdated references.
- Update pages with more reliable, useful information to reflect where your business stands now.
- Proofread carefully for typos or broken grammar – fresh eyes make all the difference.
Visuals That Reflect Your Brand
- Are your images high quality, current and properly sized?
- Replace outdated visuals with new photography or graphics that reflect your current branding.
- Check that all image filenames and alt tags are helping your SEO efforts. This is now must-do for compliance with the European Accessibility Act (EAA) which came into effect in Ireland on June 28, 2025.
Are Your Log-Ins Secure?
- Review who has access to your website, social media, and advertising accounts.
- Remove old users or past employees who no longer need log-in credentials.
- Strengthen passwords and enable two-factor authentication where possible.
Organise Your Digital Assets
It’s not glamorous, and sometimes tedious, but cleaning up your file structure, naming conventions and asset folders across platforms (e.g. Google Drive, Meta Business Suite, Canva) can:
- Save your team time.
- Avoid duplicated work.
- Make it easier to find and reuse existing assets.
Revisit Your Competitor Landscape
Markets shift quickly, especially in digital. Take time to look at what your competitors are doing:
- Have they refreshed their websites or branding?
- Are they ranking higher for certain keywords?
- Are they running new ad campaigns or promotions?
Understanding how you stack up gives valuable context for your own updates and opportunities.
Is Your Branding Consistent?
If your customer base or brand identity has evolved, your content may need to catch up. Ensure your messaging still feels relevant, consistent and engaging across platforms.
- Has your branding changed recently? Make sure it’s reflected across all platforms.
- Update taglines, messaging, and tone of voice where needed.
- Align colours, fonts and logo usage across your website, social profiles and email templates.
Tidy Up Your Email Database
Email marketing can be a powerful tool – but only if your database is working for you, not against you. Holding on to inactive subscribers or outdated contacts can cost you money, especially if you’re paying for a platform based on list size. Take time to:
- Remove bounced addresses
- Unsubscribe inactive users
- Segment your audience properly.
A leaner, cleaner list not only reduces costs but also boosts your engagement rates and ensures your messages are reaching the people who actually want to hear from you.
Don’t Forget the Technical Side
Update Your SEO and Meta Descriptions
- Are your meta titles and descriptions still relevant?
- Ensure that key pages are optimised and include relevant keywords where possible.
- Update internal links to support SEO and remove any that point to deleted or outdated pages.
Check All Links and Forms
- Run through your website and test every link.
- Make sure all contact forms are working, and messages are being received.
- If you sell vouchers or products online, ensure the checkout process is still smooth and functional.
Review Your Analytics and Goals
Is your digital marketing actually delivering results? Take a fresh look at your analytics to assess performance across all platforms.
- Are your website visitors converting?
- Are your ads producing a positive ROI?
- Is your social content generating meaningful engagement? If not, it might be time to adjust your strategy or refresh your messaging. Setting clear, updated goals for the second half of the year ensures your efforts stay focused and effective.
Test Page Speed and Mobile Experience
Slow-loading websites and poor mobile design can turn visitors away before they even read a word. Use free tools like PageSpeed Insights or Mobile-Friendly Test to check how your site performs. Improving speed and usability can help both user experience and SEO rankings.
Check Automation and Scheduled Posts
Make sure any scheduled social media posts, email campaigns or automations are still relevant and up to date. Outdated messaging or seasonal content still in circulation can confuse or turn off your audience. A quick audit can help you avoid these common pitfalls.
Review Your Privacy and Compliance Settings
With ongoing changes in data protection laws (like GDPR, the EAA and cookie consent requirements), it’s important to review:
- Cookie banners and tracking permissions.
- Privacy policies and terms.
- Consent management systems.
Staying compliant builds trust and protects your business.
Time for a Refresh?
Keeping everything up to date can feel like a big job, especially if it’s been a while. But it’s worth the effort – both for your audience’s experience and for the long-term success of your digital strategy.
At Sprint Digital, we’ve helped businesses across Ireland, the UK and beyond get their digital house in order. If you’re not sure where to start, we’re here to help. From auditing of all channels to content updates and branding alignment, we’ll work with you to create a plan that supports your goals and clears away the clutter.
Get in touch with us today and let’s give your digital marketing the refresh it deserves.
