Hotel Isaacs Cork Case Study
Hotel Isaacs has implemented a book direct strategy to get more of their guests to book directly via their official website instead of through OTA’s such as booking.com & Expedia.
Created campaigns that targeted the hotel brand name and variations. Ensured we did not bid on traffic that was not likely to convert.
We made bid adjustments for traffic that was most likely to convert, depending on the device, demographic and other criteria.
We watched our competitors to try and keep our impression share as high as possible for a good cost per click.
We segmented all our brand campaigns to give us more control over who we target and when.
Our ad text and landing pages were aligned around the exclusive benefits that direct bookers receive and this ensured that we achieved a high conversion rate.
Clicks: 6,033 to the official website
Direct Conversions: 287
Revenue Generated: €61,552
Average Booking Value: €214
Return on Investment: 43:1
Cost Per Aquisition: 2%
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