Our Blog
2020 Website Trends
Like most things website designs go in and out of fashion. From plain white blogs to multi-million sites we’ve come a long way with what we can do. As website designers we custom build every site for each client to showcase the best of their business and brand – even...
How To Create The Perfect Email Marketing Strategy
Email marketing has been around for nearly as long as email itself. It is still a very common form of marketing that many companies employ in a bid to raise awareness and increase sales. Unfortunately, many fail in this regard due to poorly thought out strategy. But...
How to Properly Structure a Google Ads Account
Pay-per-click (PPC) advertising on the Google Search Platform is an effective and speedy way to get those all-important top page search engine results. Making your way to the top of the first page organically is possible. However, ranking organically, using search engine optimisation (SEO) techniques takes time.
Free Google Ads Credit
Google is giving small & medium businesses worldwide $340 million in free ad credits. This is wonderful news for SMBs who have been hammered by Covid-19 and who doesn’t like free money? Eligible businesses who have received a credit will be notified via an...
Loyalty Is Royalty
Customer loyalty simply means a customer is consistently choosing one company’s product / service over their competitors. If you have a loyal customer base, they are not easily swayed by price comparisons or availability. Loyal customers would rather pay more to...
Hidden Reports In Google Ads
Google Ads and Google Analytics offer so many features its hard to know where to start. Particularly for those in hotels, Google Ads has a wealth of information just for your industry that can help you when deciding where to spend your money and even just more...
How to use LinkedIn Analytics for Business-to-Business Companies.
LinkedIn is a social network that can be for professional networking and career development; but also, to grow your customer base. Read our guide on using LinkedIn Analytics to get accurate data about your target audience.
Tracking Your Social Campaigns
Social media campaigns are best viewed as a living, breathing, and ever-changing creations. They require love and attention to guarantee you the best possible results. Analysing your campaigns not only helps improve your current ones but your future ones too, as you...
How to Optimise Your Marketing Budget
It is a question that many businesses think about all the time, how much should I spend on marketing? How do I know if I should spend more or less? At the moment, most businesses have decided to spend less and the Irish advertising market is expected to plummet by...
Covid 19 – Getting Ready For Reopening
Slowly but surely, Ireland and other countries are making their way out of lockdown.With most industries having a provisional date for reopening we can begin preparing. Whilst this may change, it is important to be optimistic by being ready and setting our plans into...
