Paid Search Specialist

Your New Role

We are excited to be recruiting for a new Paid Search Specialist! This role will sit across our portfolio of PPC clients and be directly responsible for managing a section of these. It is also important that the person in this role be comfortable discussing strategy and recommendations with account managers to improve and grow clients’ performance as a whole. We work with a number of hospitality clients, but our portfolio’s broad range requires flexibility and agency experience would be a huge asset for any candidate.

The candidate must be based in Ireland. You can work remotely (from anywhere in Ireland), in our Dublin city office or a combination of both. You must be in a position to attend in person meetings as required (we currently have office days twice per month). You will have direct responsibility for a portfolio of clients. As Paid Search Specialist, you will have an important role to play in assisting with client successes.

Your duties as Paid Search Specialist

• To manage the PPC campaigns for Sprint Digital’s client portfolio both Google & Bing Ads (search, performance max, display and some video)
• To work with Digital Marketing Executives and Account Managers to ensure they can communicate effectively about PPC results and strategies with clients.
• Develop Key Performance Indicators (KPIs) and targets for paid search campaigns to align with client goals.
• Set up tracking for search campaigns using Google Tag Manager and Google Analytics, including the necessary pixels and tags.
• Stay up to date with the latest trends in the paid media space, including exploring new AI-powered tools and emerging platforms.
• To take ownership of the measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI
• To stay on top of the latest PPC trends and to identify opportunities from these trends
• To continuously optimise paid search campaigns to achieve better ROI for our clients
• To attend client meetings, sales meetings, pitches and budget meetings where required
• To work with the head of digital on creating and presenting sales pitches
• To continue to build our and improve the PPC offering from Sprint Digital

Ideal Skills

• 2+ years managing Google Ads PPC campaigns in an agency, with an emphasis on search and performance max
• Experience with other paid media platforms (particularly paid social or Microsoft Ads) strongly beneficial
  • Hotel industry experience preferred but not required.
• Hotel Ads/Google Travel Ads experience preferred but not required
• Strong numeracy and data analysis skills
• Strong written and verbal communication skills
• Experience in preparing and presenting digital marketing reports.
• Strong organisational abilities and ability to manage multiple workstreams
• Google Ads and Google Analytics certification desirable.
• Excellent presentation skills.
• Ability to work independently, manage time effectively, and meet deadlines.

Benefits of Working With Us

• Excellent working environment
• Excellent hotel staff rates across Ireland, UK & Continental Europe
• We host employee social events and activities throughout the year
• PRSA scheme
• 24/7 mental wellbeing support programme
• Length of service recognition
• Training and development opportunities
• Career progression opportunities