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Digital Marketing Executive
PREMIER SUITES – UK & Ireland
This Position Has Now Been Filled – November 2020
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Your New Role
Usually, we’d be working away from our office in Hatch Street but Covid19 means we’re all working from home for now, and that’s where you’d be based too until it’s safe for us to return into our office environment. You will have direct responsibility for the portfolio of PREMIER SUITES properties in the UK and Ireland. As Digital Marketing Executive, the candidate will have an important role to play in assisting with the development of direct customer communications for our serviced apartment portfolio, PREMIER SUITES.
Working closely with the digital marketing team, sales teams, local managers, and revenue management teams, you will be supporting the PREMIER SUITES brand objectives to drive more revenue to our properties via their official website and ensure consistency of brand identity and message across all online channels.
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Duties Will Include
Working closely with the digital marketing team, sales teams, local managers, and revenue management teams, you will be supporting the PREMIER SUITES brand objectives to drive more revenue to our properties via their official website and ensure consistency of brand identity and message across all online channels.
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Ideal Candidate
- 1-2 years digital marketing experience
- Previous experience in a digital marketing role in a hotel, serviced apartment or hotel group desirable
- Google Ads and Google Analytics certified desirable
- Experience managing multiple Google Ads accounts
- Experience in Google Hotel Ads desirable
- Experience in planning and executing digital marketing campaigns including such paid social, remarketing and display
- A strong knowledge of Search Engine Optimisation and best practices
- Ability to create and publish quality content to increase client engagement and brand loyalty
- Experience in working with Content Management Systems, specifically WordPress
- Ability to create, design and launch email marketing campaigns
- Experience with social media management
- Strong presentation skills
- Excellent organisation and communication skills and a strong ability to manage relationships
- A creative individual who pays great attention to detail has the ability to work on their own initiative
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Principle Accountabilities
- To work with all PREMIER SUITES UK & Ireland properties to increase online engagement and revenue
- To ensure the PREMIER SUITES websites are promoted as the primary distribution channel at all times
- To identify areas where sales and revenue can be improved and to formulate plans to address same
- To create, develop and manage content for PREMIER SUITES’ websites
- To track and monitor the success of online initiatives and website metrics (impressions, demographic, revenue generated) and issue monthly reports
- To work closely with sales and revenue team to ensure the standardisation of package descriptions for website special offers
- To maximise the social media profile of each property developing and managing pages on consumer social networking websites such as Facebook, Linked In, Twitter, YouTube etc
- To assist with creating promotional calendars for PREMIER SUITES including special events and publishing of special offers on property websites
- To assist with set up of new websites and booking engines and oversee content management and technical set up of same
- To provide advice and support to improve website performance
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To apply, email [email protected] with your CV & cover letter.
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